Sep 2, 2015
RICHMOND, B.C. — Dekka, powered by ProMach, introduces a new look and naming for their line of tape head products as part of an overall rebranding and expansion strategy. Dekka is a leading manufacturer of tape head and tape sealing machinery, and the new design will create a unified look between the tape head and machinery product lines while keeping the tape heads distinct and unique. With over 400 tape head products, the new design and simplified model names are expected to allow customers to better identify and understand the different types of Dekka products. (Pack Expo Booth C-3123)
After rebranding, the 400+ Dekka tape heads will be categorized into one of 5 different models: E, SE, HS, M and SX-T. These models each represent a distinct type of tape head. The E model is the entry-level tape head, which replaces the previous Cadet model. Aside from the cosmetic and name update, the E tape head has been drastically redesigned and improved. The next tier of tape heads is the SE, which encompasses all standard tape heads including the flagship DEKKA 22, and 23. The SX-T is an all-new premium line of tape heads with the first product being a pull-tab tape head. All high-speed tape heads will be unified under the HS model name and all other modified or custom tape heads will be deemed an M tape head.
“When deciding on the new names and looks for the tape heads, we wanted to ensure that they were easy to remember and relatable so new customers can easily get acquainted with the different product offerings while long time users of Dekka would not feel alienated or confused by the new names.” said Sander Smith, Dekka product manager. “We believe the new simplified naming system is something both new and current users of Dekka can identify with.”
Dekka has developed a large number of new products in recent years with the introduction of their machinery line in 2013; featuring the DEKKA 100 semi-automatic case sealer as well as the DEKKA 500, a fully automatic tape case former which was introduced in 2014.
“We have a large number of new products in development for both our tape head and machinery product line. With the number of planned releases each year, we needed a naming convention that was both scalable and easy to understand,” added Mr. Smith. “We believe this is the perfect time to refresh the Dekka brand with the introduction of our new pull-tab and entry level tape heads.”
|New Name||Type of Tape Heads||
|SE||Standard||DEKKA 22, DEKKA 23|
|HS||High Speed||HS22, HS23|
|M||Modified/Custom||DEKKA 22-TM, DEKKA 22-CL|
For more information about Dekka’s line of tape head and tape sealing machinery, call 604-278-7881 and visit www.DekkaIndustries.com. Be sure to stop by the Dekka Pack Expo Booth C-3123.
Tape heads are a critical component of the packaging line, and Dekka’s tape heads fit almost every case sealer on the market. The leading manufacturer of easy-to-load tape head systems, Dekka offers an exclusive no-break tape advance system and also manufactures case sealing and erecting machinery. Dekka is a product brand of ProMach, a global leader in packaging line solutions. As part of the ProMach End of Line business line, Dekka helps our packaging customers protect and grow the reputation and trust of their consumers. ProMach is performance, and the proof is in every package. Learn more about Dekka at www.DekkaIndustries.com and more about ProMach at ProMachBuilt.com.
Vice President, Marketing